An active and enjoyable family event to fight childhood obesity!
DUBAI - Stimulating the physical and mental competency of children and families through fun active games to initiate a healthy lifestyle, is the aim of the “Fun of the Town” event that is taking place under the umbrella of The Fat Truth campaign, launched last April under the patronage of HRH Princess Haya Bint Al Hussein.
The event that started on Thursday, May 28, 2009, is organized by The Ministry of Health and the United Nations Children’s Fund (UNICEF) in collaboration with In Motion Fitness Club and UP-TOWN Mirdif. It aims to stop children and families from leading a passive lifestyle and encourages active behavior to fight childhood obesity across the United Arab Emirates.
”Physical activity promotes psychological well-being and has a significant impact on children’s performance in schools” said Mayada Wahsh, Programme officer, UNICEF Gulf Area. “Identifying the right and enjoyable tools to engage children into an active lifestyle is crucial to initiate a sustainable behavior change to help children avoid or overcome overweight and obesity” she added.
According to Action for Healthy Kids (2003) Nearly 200 studies on the effect of exercise on cognitive functioning suggest that physical activity supports learning. Children with daily physical education exhibit better attendance, a more positive attitude to school and superior academic performance. (NASPE/Council of PE for Children. Physical education is critical to a complete education, 2001)
’In Motion club offers unique fitness solutions that combine entertainment and exercise. Through our participation in The Fat Truth campaign, we aim to promote positive energy in children and reduce inactivity, thus fighting childhood obesity and lifestyle related illnesses.’ said Osama Al Othman, Founder of In Motion.
Through their cooperation with In Motion, the first exergames fitness club in the Middle East, the organizers work on combining entertainment and exercise to develop ’smart brains and dynamic bodies’ through unique fitness solutions. The objective of Fun of the Town is to promote wellness and good health through creative ideas and exercises.
During the event children, youths and families can compete and enjoy the following games:
Makoto Sport Arena that requires participants to use their hands and feet to respond to the audio and visual displays on the triangular shaped equipment while reaction time and accuracy are measured electronically.
The iDance Wireless Multiplayer DDR System: a wireless dance platform, where dance movements are controlled on a plasma screen and the player must follow the arrows on the screen.
T-Wall: The Touch Wall has numerous touch surfaces, red signals light up in a sequence of varying positions and speed. The player has to deactivate the lights as soon as it appears by quick touch.
Alpha Numbers Mat: This is a mat placed on the floor where numbers and letters are incorporated with fitness. This game provides fitness based intelligence for the kid’s fitness, learning programs and therapy.
Fun of the Town event is continuing at UPTOWN Mirdiff on Saturday 30 May from 12pm to 6pm. It is an ideal event for children and family members of all age groups.
The Fat Truth campaign is supported by UNICEF’s strategic partner: General Women’s Union, the Knowledge and Human Development Authority, WHO, the Ministry of Education and Princess Haya initiative for the Development Health, Physical education and school sports.
Media Partners include: Dubai Media Incorporated and Nickelodeon, in addition to Motivate Publishing, ITB Publishing, MediaQuest, Saydati wa Tefluki, Jeeran, Maktoob and 7Days.
About UNICEF
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
About In Motion:
In Motion - a Dubai based edutainment company - is the MENA leading company in providing a healthy lifestyle that combines fitness and interactive gaming “Exergame” through innovative concepts that address today’s youths’ wellbeing. In Motion offers means to enhance children’s brains by way of vibrant bodies. Powered by “Exergame Fitness” - the world largest supplier of Exergame Equipment In Motion have initiated a novel wellness club for kids and families comprising the latest interactive “exergaming” equipment along with an integrated educational curriculum that teaches practical strategies to improve physical activity. In Motion Exergame Clubs are dedicated to keeping youth healthy and active by providing innovative and state-of-the-art child-friendly environment using products that address today’s inactivity, obesity and developmental learning problems. Further information is available on www.in-motion-club.com
For More information please contact:
Ms. Zeina Habib Lietaert
Communication and Partnerships Specialist
UNICEF - Gulf
Mobile: +971506562753
E-mail: zhabib@unicef.org
© Press Release 2009
CHICAGO, IL — 8, 16, 24, 32, 64…how many players do you want active at once? The BluFit™ Multiplayer Wireless DDR System by Cobalt Flux, has revolutionized the exergaming market by providing the only wireless and truly interactive multiplayer dance system available. BluFit™ is the only multiplayer where players receive real-time feedback with their scores, which shows how they are performing in the game. This kind of interactivity provides a much more stimulating game-play experience than other systems that simply provide passive and arbitrary scores.
The BluFit™ is expandable. You can start with as few as 2 players and expand up to 64 live players in one single group. For even more affordable expandability, you can add practice pads to any system adding even more users to the game.
BluFit™ is designed to be used for many other software games. In addition to the first BluFit™ software release StreetFeet™, there will be additional new game titles released turning BluFit™ into a multi-functional exergaming system. The dedicated BluFit™ website will become a destination for players and trainers to track their performance data, to create user profiles and to chat with other players worldwide.
“We are ecstatic to partner with ExergameFitness.com to launch BluFit by Cobalt Flux, the only truly interactive multiplayer “Active Gaming” product on the market today. Combined with the stellar support and consultative implementation approach provided by Exergamefitness.com, BluFit will be an ideal solution for schools, YMCA’s and fitness centers worldwide” said Ryan Dean Hoggan, EVP of Cobalt Flux.
With BluFit™, set-up is a breeze. Simply park the cart, extend the monitors, plug in and turn on. The system can be set up and ready to use in the time it takes to distribute the pads. Clean-up is just as easy. By the time all the pads have been returned to the cart, it can be ready to roll away.
New features and software are downloadable. Users will be notified when new software titles and updates are available.
Tommy Seilheimer, VP of Exergame Fitness USA adds:
“The BluFit DDR system is a product that is greatly needed in the Exergaming market. It is a huge advantage for us when we can go to a customer like a YMCA, Health Club, or School, and tell them that we can get their entire gym class set up and active within minutes. The software is clean and easy to use, and the portability of the BluFit makes set up and tear down a snap. This is very important to many of our clients. We are happy to launch the BluFit on our website and affiliate websites around the world today.”
For more information, please visit our BluFit product page located here: http://www.exergamefitness.com/blufit.htm
About Exergame Fitness
Exergame Fitness - a Motion Fitness Company, is the world’s largest distributor & supplier of Exergaming, Exerlearning, Kids Fitness Products & Programming to YMCA’s, Schools, JCC’s. Park Districts, Health Clubs, Hospitals, Kid Zones, Family Entertainment Centers, Casinos, Government/VA and more.
Exergame Fitness provides Facility Planning & Installation, Grant & Funding Assistance, Program Design & Product Training, Turnkey Marketing Support, Free Layout Designs & Concepts, Detailed Programming Curriculums, Finance & Lease Options and more. Exergame Fitness offers the lowest prices on any of the products they carry backed by a 110% Lowest Price Guarantee.
OFFICIAL WEBSITE:
www.exergamefitness.com
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The T-Wall by Motion Fitness
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Discover the unique concept of optimizing movement, fitness and reaction . . . twall.
The rules for T-wall are simple but challenging: on a wall with numerous touch surfaces, red signals light up in sequence of varying positions and speeds.Your task: deactivate the light as soon as it appears by quick touch (T=touch). Act and react as quick as you can.
Your goal: Be faster than light.Whether training for power, agility, endurance, flexibility, or reaction, T-wall tests your personal limits resulting in the ultimate fitness gaming platform for any challenge. This universal training tool provides a fantastic cardio workout across numerous applications, including Exergaming, sports, fitness and rehabilitation.
The T-Wall is distributed by Exergame Fitness USA. For more inforamtion on the Twall, please visit www.exergamefitness.com or by calling 877-668-4664.
PRODUCT INFO PAGE:
http://www.exergamefitness.com/twall.htm
May 26, 2009 - Palatine, IL
David Sobel was among just 30 finalists out of 972 teachers from Cook, DuPage, Kane, Lake, and Will counties who were nominated for the prestigious 2009 Golden Apple Awards for Excellence in Teaching in pre-kindergarten through third grade.
Two award selection committee members observed Sobel in his classroom and interviewed his principal and selected colleagues, parents, and students before determining the winners. The 10 Golden Apple Award winners will be honored at an awards ceremony in September that will become a one-hour, prime-time special to be aired on WTTW/Channel 11 Chicago.
Sobel has been involved in the local community for a number of years and recognizes the important of a quality Physical Education program, that fosters a healthier child, and a healthy community.
”Physical Fitness and Exergaming has been proven to Enhance fitness scores, Decrease disciplinary incidents and Increase academic scores. Mr. Sobel has used Exergaming products in the past including: DDR, Wall Climbing, ExerBikes, and Alpha # Mats to keep his students motivated and engaged.”
”We hope to see Mr. Sobel and District 15 continue to incorporate proven Exergame Fitness products and technologies and lead the community in a vision of quality daily PE for all children.” Ed Kasanders, President of Motion Fitness.
Motion Fitness is a leading supplier of Fitness and Wellness solutions. Its Exergame Fitness division is the largest distributor of ExerGaming, ExerLearning and Active Gaming products in the world. Exergame Fitness provides proven solutions for schools and communities across the country that want to improve the success of their students physically, academically and socially.
Exergame Fitness: www.exergamefitness.com
Golden Apple Academy, which in the past 23 years has inducted 230 expert teachers to ensure that all children have the excellent teachers they deserve.
About District 15
Community Consolidated School District 15 is the third largest elementary district in Illinois, serving a diverse population of seven northwest suburban communities. District 15 has fifteen elementary schools, four junior high schools, and one preschool early childhood center and alternative public day school.
http://www.ccsd15.net/WhatsNew/NewsReleases/HTML/Archive/CCSD1505_12_2009.html
Motion Fitness
530 W. Colfax Street
Palatine, IL 60067
sales@motionfitness.com
www.motionfitness.com
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